Our Branding

GEAR has a two-fold meaning.

We were intentional about choosing the colors of the logo.

Blue is most likely your favorite color, and you will therefor already experience a positive association with it. Clever – we know. We were also hoping to communicate in a subtle manner that we are professional, dependable, and trustworthy.

We incorporated a glimpse of gold to attract your attention, but most of all to communicate that despite being competent professionals, we are passionate and warm-hearted individuals who takes interest in knowing more than just our ‘stuff’ and your business.